No. 81= of 98 The Taste Index Edition 01
Taste Score
63
Italic serif words cut into every heading.
(opens in a new tab)
(opens in a new tab)
01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
-
Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
65 out of 100
-
Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
76 out of 100
-
Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
53 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
50 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
50 out of 100
-
Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
75 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
100 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01The hero headline runs three lines of heavy black type.
- 02Indigo marks every button, over a lavender hero wash.
- 03Screens of the editor and chat show the tool working.
Improvements
- 01The logo strip lists names in plain text.
- 02The YouTube thumbnail’s red and purple jar against the page.
- 03The ‘creation.’ heading is clipped.
03Measured
Read from the desktop page in the browser.
- Typefaces
- Inter
Font families that set at least 3% of the text.
- Palette
- #ffffff
- #5b6478
- #e7e9f1
- #0b1020
- #2a41e8
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
97%
of measured text passes WCAG AA
- Largest paint
0.43 s
until the main content appears, on one cold load
- Page weight
1.4 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.