No. 81= of 98 The Taste Index Edition 01
Taste Score
63
Heavy rounded headlines on red-orange open the page. The editor demo below is mostly empty.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
73 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
66 out of 100
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Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
60 out of 100
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Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
50 out of 100
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Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
67 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
60 out of 100
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Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
70 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Red-orange, near-black and pink take turns down the page.
- 02Hand-drawn underlines and sparks mark key headline words.
- 03Two crossed ribbons of client logos cut across the page.
Improvements
- 01The word ‘far’ sits alone on the last stats line.
- 02Tab buttons switch outline colours above a sparse icon grid.
03Measured
Read from the desktop page in the browser.
- Typefaces
- System UI
Font families that set at least 3% of the text.
- Palette
- #fffef9
- #210803
- #000000
- #ff3500
- #ffd6f8
- #6fb382
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
74%
of measured text passes WCAG AA
- Largest paint
0.15 s
until the main content appears, on one cold load
- Page weight
27.2 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.