Head of Taste.

Machines can now make text, images, code and whole products in seconds. Making is no longer the hard part. Knowing what is good is.

Head of Taste judges the difference, starting with the homepages of AI and software companies.

The Taste Index

Edition 01 October 2026

  1. Rank 1

    Stripe

    An orange and violet ribbon tints the hero and every product card. Where it crosses the headline, words are hard to read.

    Taste Score 87

  2. Rank 2

    Linear

    The pictures are the product itself, on a dark page. The grey captions are faint.

    Taste Score 85

  3. Rank 3

    Mistral AI

    Orange and red pixel blocks build the hero, with a pixel cat on top.

    Taste Score 84

  4. Rank 4

    Resend

    Glossy black 3D renders, starting with the hero cube, stand on a black page.

    Taste Score 83

  5. Rank 5

    Baseten

    Every section reads like an engineering drawing, inked in green.

    Taste Score 82

  6. Rank 6, shared

    Notion

    Ink-drawn characters sit on a plain grid of cards.

    Taste Score 82

  7. Rank 6, shared

    Poolside

    A left sidebar runs down an off-white page. The model and blog cards are mostly empty space.

    Taste Score 82

  8. Rank 8

    Figma

    Black and white frame the page, and the design work brings the colour. The Get started button floats alone in the hero.

    Taste Score 81

  9. Rank 9, shared

    Clay

    Hand-moulded 3D figures stand on rolling green hills in the hero.

    Taste Score 81

  10. Rank 9, shared

    Harvey

    App screens rest on brushed grey-green paint, framed like pictures on an off-white wall.

    Taste Score 81

All 98 homepages

Jobs

Design roles at AI and software companies.