No. 40= of 98 The Taste Index Edition 01
Taste Score
75
One yellow shirt, photographed several ways, surrounds the hero headline. On phones, the collage shrinks to a cropped strip.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
80 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
86 out of 100
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Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
77 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
75 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
63 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
73 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
83 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Each section’s photos share a colour, like orange armchairs.
- 02Violet marks the buttons and small labels on off-white.
Improvements
- 01The Generating badge on the first phone card is clipped.
- 02Section headings are set in a plain default sans-serif.
03Measured
Read from the desktop page in the browser.
- Typefaces
- TT Photoroom
Font families that set at least 3% of the text.
- Palette
- #f5f4f0
- #6b6b6b
- #d9d9d9
- #1a1a1a
- #492ffb
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
100%
of measured text passes WCAG AA
- Largest paint
0.30 s
until the main content appears, on one cold load
- Page weight
3.6 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.