No. 40= of 98 The Taste Index Edition 01
Taste Score
75
Textured 3D flowers lead the page. Feature rows below get small pictures that look alike.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
80 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
84 out of 100
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Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
78 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
75 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
70 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
81 out of 100
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Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
64 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Sky blue fills the bands, and type is deep navy.
- 02Puffy clouds carry one section into the next.
Improvements
- 01The orange and pink section buttons don’t match the blue.
- 02On phones, the card carousel and logos sit far apart.
03Measured
Read from the desktop page in the browser.
- Typefaces
- PP Mori
Font families that set at least 3% of the text.
- Palette
- #ffffff
- #66666b
- #dfdfe0
- #38383c
- #002253
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
98%
of measured text passes WCAG AA
- Largest paint
1.66 s
until the main content appears, on one cold load
- Page weight
17.2 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.