No. 53= of 98 The Taste Index Edition 01
Taste Score
72
Pastel stat cards, a navy research band and customer photos take turns down the page.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
78 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
76 out of 100
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Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
76 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
68 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
63 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
72 out of 100
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Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
72 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Labels point at parts of the 3D hero shapes.
Improvements
- 01A stray purple dash and card connector bars look accidental.
- 02The research cards have no images.
- 03On phones, the 3D hero art is cut off.
03Measured
Read from the desktop page in the browser.
- Typefaces
- The Future
- PP Neue Montreal Mono mono
Font families that set at least 3% of the text.
- Palette
- #ffffff
- #000000
- #d6d6d6
- #010120
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
89%
of measured text passes WCAG AA
- Largest paint
1.48 s
until the main content appears, on one cold load
- Page weight
6.8 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.