No. 70 of 98 The Taste Index Edition 01
Taste Score
67
Landing here puts you straight into the app, sidebar and all. On phones, no search box shows.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
78 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
62 out of 100
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Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
69 out of 100
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Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
62 out of 100
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Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
60 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
64 out of 100
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Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
91 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Teal appears only in the logo, on off-white.
- 02Nothing on the screen competes with the search box.
Improvements
- 01The logo crowds the Business Info button on phones.
- 02The legal footer is a cramped block of small text.
03Measured
Read from the desktop page in the browser.
- Typefaces
- pplxSans
Font families that set at least 3% of the text.
- Palette
- #fdfbfb
- #71706c
- #dfdcd8
- #92908c
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
63%
of measured text passes WCAG AA
- Largest paint
0.99 s
until the main content appears, on one cold load
- Page weight
2.4 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.