No. 20 of 98 The Taste Index Edition 01
Taste Score
79
Heavy serif headlines fill a burgundy hero.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
85 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
85 out of 100
-
Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
75 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
75 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
77 out of 100
-
Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
82 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
68 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Serif headlines run tight, letters almost touching.
- 02Coral red marks every main button against the burgundy.
- 03Tabbed editor screens walk from recording through to sharing.
Improvements
- 01Text inside the editor screens is too small to read.
- 02On phones, the hero screen shrinks to thumbnail size.
03Measured
Read from the desktop page in the browser.
- Typefaces
- Booton
- Gamuth Display
Font families that set at least 3% of the text.
- Palette
- #fff7fa
- #e4dde0
- #190308
- #a28993
- #390a1a
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
97%
of measured text passes WCAG AA
- Largest paint
1.46 s
until the main content appears, on one cold load
- Page weight
9.3 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.