No. 72= of 98 The Taste Index Edition 01
Taste Score
66
An isometric diagram explains the agent product. Each section after it switches style.
(opens in a new tab)
(opens in a new tab)
01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
-
Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
71 out of 100
-
Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
74 out of 100
-
Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
70 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
58 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
50 out of 100
-
Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
74 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
84 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Teal picks out key words in the headings.
- 02One sans-serif steps down evenly from headline to label.
Improvements
- 01A hard-edged rectangle cuts through the hero gradient.
- 02Body text in the desktop sections runs small.
- 03On phones, the promo tag and paragraph push buttons down.
03Measured
Read from the desktop page in the browser.
- Typefaces
- Inter
- Roobert
Font families that set at least 3% of the text.
- Palette
- #0b0b0c
- #ededf2
- #ffffff
- #e1e1e5
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
100%
of measured text passes WCAG AA
- Largest paint
1.01 s
until the main content appears, on one cold load
- Page weight
3.4 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.