No. 74 of 98 The Taste Index Edition 01
Taste Score
66
Purple subway lines cross the hero, each stop a use case.
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01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
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Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
71 out of 100
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Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
81 out of 100
-
Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
57 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
62 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
63 out of 100
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Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
67 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
80 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01Thin borders divide the hero into a grid of panels.
Improvements
- 01The headline jumps between sizes, and the paragraph is faint.
- 02Every card in the grid and blog carousel looks alike.
- 03On phones, the email box sits far below the headline.
03Measured
Read from the desktop page in the browser.
- Typefaces
- Inter
- ABC
Font families that set at least 3% of the text.
- Palette
- #ffffff
- #566b76
- #171717
- #e4edf1
- #c1b9f4
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
98%
of measured text passes WCAG AA
- Largest paint
1.12 s
until the main content appears, on one cold load
- Page weight
4.4 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.