No. 96 of 98 The Taste Index Edition 01
Taste Score
48
Flat stock illustrations and a wavy orange hero date the page.
(opens in a new tab)
(opens in a new tab)
01Categories
Each category is scored out of 100 and carries the weight shown. How the score works
-
Typography
The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.
Weight 20%
60 out of 100
-
Colour
How many colours, what the accent marks, and whether text reads against its background.
Weight 12%
70 out of 100
-
Layout and spacing
The grid, how edges line up, the gaps between blocks, and what you read first.
Weight 20%
47 out of 100
-
Imagery and polish
The images and icons, whether buttons and cards match, and anything broken or cut off.
Weight 15%
40 out of 100
-
Distinctiveness
Whether the page looks like its own work or like a template. Originality counts only when it is well made.
Weight 13%
30 out of 100
-
Mobile
The phone layout: text size, tap target size, and anything cramped or running off the screen.
Weight 12%
67 out of 100
-
Performance
How fast the main content appears, how much the page shifts while it loads, and how heavy it is.
Weight 8%
35 out of 100
02Judge’s notes
The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.
Strengths
- 01A tabbed card shows a sample article the tool wrote.
Improvements
- 01Headings shout in Title Case over widely spaced body text.
- 02The hero’s ‘Create a New Article’ screen lacks detail.
- 03The oversized phone logo crowds the menu icon.
03Measured
Read from the desktop page in the browser.
- Typefaces
- Heebo
- Browser sans-serif
Font families that set at least 3% of the text.
- Palette
- #ffffff
- #5f5f5f
- #1c1d3e
- #ff512f
The most-used neutrals, then the most-used colours, from text, backgrounds and borders.
- Contrast
98%
of measured text passes WCAG AA
- Largest paint
3.52 s
until the main content appears, on one cold load
- Page weight
5.1 MB
transferred on that load
Corrections
We re-crawl a homepage after a redesign, and remove any company that asks.