Head of Taste.

No. 26= of 98 The Taste Index Edition 01

Crawled 4 October 2026

Arc

arc.netVisit site (opens in a new tab)

Taste Score

77

out of 100

Rank 26, shared of 98

Verdict

Electric blue bands with scalloped edges run the length of the page.

Arc homepage, first screen on a desktop (opens in a new tab)
Fig. 1 Desktop, 1440 × 900.
Arc homepage, first screen on a phone (opens in a new tab)
Fig. 2 Phone, 390 × 844.

01Categories

Each category is scored out of 100 and carries the weight shown. How the score works

  1. Typography

    The typefaces and how they pair, the size steps from headline to body text, and the length and spacing of lines.

    Weight 20%

    66 out of 100

  2. Colour

    How many colours, what the accent marks, and whether text reads against its background.

    Weight 12%

    88 out of 100

  3. Layout and spacing

    The grid, how edges line up, the gaps between blocks, and what you read first.

    Weight 20%

    73 out of 100

  4. Imagery and polish

    The images and icons, whether buttons and cards match, and anything broken or cut off.

    Weight 15%

    75 out of 100

  5. Distinctiveness

    Whether the page looks like its own work or like a template. Originality counts only when it is well made.

    Weight 13%

    90 out of 100

  6. Mobile

    The phone layout: text size, tap target size, and anything cramped or running off the screen.

    Weight 12%

    79 out of 100

  7. Performance

    How fast the main content appears, how much the page shifts while it loads, and how heavy it is.

    Weight 8%

    74 out of 100

02Judge’s notes

The judge works from the screenshots and never learns whose page it is. We edit its notes into plain English.

Strengths

  1. 01The blue bands carry a fine printed grain.
  2. 02Browser screenshots are filled with pastel themes and photographs.
  3. 03Headlines pair a serif with a heavy sans-serif.

Improvements

  1. 01The sticky Dia banner covers section headings and buttons.
  2. 02The testimonial band sits in too much empty blue.
  3. 03The press quote strip is cramped on phones.

03Measured

Read from the desktop page in the browser.

Typefaces
  • Marlin Soft SQ
  • ABC Oracle
  • Marlin
  • System UI
  • Inter
  • ABC Favorit Mono mono

Font families that set at least 3% of the text.

Palette
  • #fffcec
  • #ffffff
  • #696969
  • #fffadd
  • #3139fb

The most-used neutrals, then the most-used colours, from text, backgrounds and borders.

Contrast

100%

of measured text passes WCAG AA

Largest paint

0.41 s

until the main content appears, on one cold load

Page weight

9.0 MB

transferred on that load

Share

“Arc scored 77 on The Taste Index by @headoftaste”

Share on X (opens in a new tab)

Corrections

We re-crawl a homepage after a redesign, and remove any company that asks.

Ask for a re-crawlAsk for removal